Woofun AI reports that Ondo Finance has appointed John Hoffman, a former Invesco ETF executive and Grayscale Managing Director, to lead its expansion into complex tokenized investment products. Hoffman will assume the role of Managing Director and Head of Portfolio, tasked with constructing and distributing diversified tokenized portfolios. His mandate includes developing strategies co-created with asset management firms and leveraging Ondo's existing product suite, marking a strategic pivot from single-asset tokenization toward custodial investment solutions on the blockchain. This hiring underscores Ondo's intent to capture a larger share of the tokenized asset market, which has surpassed $30 billion in total value.