Bullish

eToro to Acquire TradeZero for Up to $231M to Expand U.S. Market Presence

11:20

eToro agrees to buy U.S. broker TradeZero for up to $231M in cash and shares, aiming to accelerate product rollout and expand footprint amid crypto restrictions.

Woofun AI reports that multi-asset trading platform eToro has agreed to acquire U.S.-based brokerage TradeZero for up to $231 million, payable via cash and up to 2.5 million newly issued Class A common shares. TradeZero provides commission-free trading of U.S. stocks and options across the United States, Canada, and international markets.

The transaction is designed to accelerate the introduction of new products in the U.S. market, as stated by eToro's CEO. TradeZero reported approximately $80 million in revenue over the past 12 months with an 81% gross margin. Due to regulatory restrictions on crypto activities in the U.S., eToro is expanding its presence through acquisitions and stock tokenization.

WOOFUN AI

Impact Assessment · Quick Read

This acquisition signals eToro’s strategic pivot toward traditional finance assets to navigate U.S. crypto regulations. By securing TradeZero’s established brokerage infrastructure, eToro may accelerate its U.S. expansion without facing direct licensing hurdles. The move could also indicate a broader industry trend of crypto-native firms integrating traditional brokerage services to diversify revenue streams.
Generated by WOOFUN AI · For reference only, not investment advice

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